Think Differently – Apple Parody Ad – Donald Trump
Featuring: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Donald Trump, Richard Branson, John Lennon & Yoko Ono, Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart & Bernt Balchen, Alfred Hitchcock, Martha Graham, Jim Henson, Frank Lloyd Wright, Pablo Picasso.
The commercial ends with an image of a young girl, Shaan Sahota, opening her closed eyes, as if to see the possibilities before her.
Think Differently Apple Parody Ad Donald Trump
“Think different.” was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to IBM’s slogan “Think“. It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products. Apple’s use of the slogan was discontinued with the start of the iMac G4 in 2002.
Concept, philosophy, background
Apple’s famous 1984 commercial was created by advertising agency Chiat/Day. In 1986, CEO Michael Spindler replaced Chiat/Day with agency BBDO. Under CEO Gil Amelio BBDO pitched to an internal marketing meeting at the then struggling Apple a new brand campaign with the slogan “We’re back”. Reportedly everyone in the meeting expressed approval with the exception of the recently returned Jobs who said “the slogan was stupid because Apple wasn’t back.”
Jobs then invited three different advertising agencies to present new ideas that reflected the philosophy he thought had to be reinforced within the company he once co-founded. Chiat/Day was one of them. While Jobs thought the creative concept “brilliant” he originally hated the words of the television commercial, until changing his mind. According to TBWA/Chiat/Day’s creative director of the time Rob Siltanen: “Steve was highly involved with the advertising and every facet of Apple’s business. But he was far from the mastermind behind the renowned launch spot…While Steve Jobs didn’t create the advertising concepts, he does deserve an incredible amount of credit. He was fully responsible for ultimately pulling the trigger on the right ad campaign from the right agency, and he used his significant influence to secure talent and rally people like no one I’ve ever seen before. Without Steve Jobs there’s not a shot in hell that a campaign as monstrously big as this one would get even close to flying off the ground…it got an audience that once thought of Apple as semi-cool, but semi-stupid to suddenly think about the brand in a whole new way.”
When you grow up you tend to get told the world is the way it is and your job is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money.
That’s a very limited life. Life can be much broader once you discover one simple fact, and that is – everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.
The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
I think that’s very important and however you learn that, once you learn it, you’ll want to change life and make it better, cause it’s kind of messed up, in a lot of ways. Once you learn that, you’ll never be the same again.
The original long version appeared on posters made by Apple. The text was written by Rob Siltanen with participation of Lee Clow and others on his creative team.
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